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Artificial Intelligence

Ooredoo Qatar's
Approach to AI

Innovating for a Digital Sustainable Future!

At Ooredoo Qatar, we believe in harnessing the power of Artificial Intelligence (AI) to drive innovation and digital transformation. Our approach to AI is designed to provide our customers with cutting-edge solutions that enhance their digital experiences while ensuring the highest standards of security, privacy, ethical integrity, and sustainability.

AI

Customer-Centric Innovation

Our AI initiatives are centered around our customers, focusing on creating value and improving their interactions with our services. We are committed to leveraging AI to achieve the following:

Enhance Customer Experience

Enhance Customer Experience

By utilizing AI-powered chatbots and virtual assistants, we provide 24/7 customer support, ensuring quick and efficient resolution of queries.

Personalized Services

AI enables us to offer tailored recommendations and services based on individual customer preferences and behaviors, enhancing their engagement with our products.

Predictive Analytics

We use AI to anticipate customer needs and preferences, allowing us to proactively address issues and provide relevant offers.

Innovative AI-driven Solutions

Innovative AI-driven Solutions

Develop and offer innovative AI-driven solutions to business customers, helping them to leverage AI for their own digital transformations.

Core Values for Responsible
and Ethical AI Adoption

Our approach to AI is grounded in core values, ensuring ethical integrity, responsible use, and the commitment to diversity and inclusion. By upholding these principles, we strive to create AI solutions that are not only innovative but also prioritizes the privacy and security of our customers.

Our principles for AI adoption
are outlined below
Customer-centricity
Customer is the focus of our innovative journey. We will use the latest tools enabled by AI technology to provide them with personalized services and experiences tailored to individual customer needs and preferences enhancing customer service and support.
Ethical Use
We are committed to developing and deploying AI solutions in alignment with our stringent code of ethics. Our focus is on ensuring that AI technologies enhance societal well-being and do not cause harm. This includes conducting rigorous ethical reviews and adhering to international and local standards for ethical AI.
Responsible Use
Our approach includes establishing appropriate governance structures, robust accountability frameworks and risk management strategies to ensure responsible AI adoption and minimize potential negative impacts on individuals, organizations, and society.
Avoiding Bias
Customer trust is paramount to us. We are committed to developing AI systems that are reliable and consistently perform well. We build trust with our customers by ensuring the integrity and transparency of our AI operations and outputs.
Trustworthiness
Ensuring the security of our AI systems and privacy of our customer data are our top priority. We are committed to use state of the art security controls within our AI systems to ensure data protection, privacy and security using advanced security practices and tools. We assure the security of our AI systems through 24/7 security monitoring and regular assessments to mitigate vulnerabilities and ensure our resilience towards cyberattacks.
Security and Privacy
Ensuring the security of our AI systems and privacy of our customer data are our top priority. We are committed to use state of the art security controls within our AI systems to ensure data protection, privacy and security using advanced security practices and tools. We assure the security of our AI systems through 24/7 security monitoring and regular assessments to mitigate vulnerabilities and ensure our resilience towards cyberattacks.
Inclusion
Inclusivity is integral to our AI development process. We strive to create AI solutions that respect and reflect the diverse backgrounds, perspectives, and needs of our customers and employees. This involves engaging with diverse stakeholders during the development process and continuously seeking feedback to ensure our AI systems serve everyone equitably.
Sustainability
Sustainability is a key consideration in our AI initiatives. We are committed to optimizing our AI models for energy efficiency, reducing their carbon footprint, and minimizing environmental impact. Our sustainability efforts include using eco-friendly practices in data center management, supporting environmental programs, and continuously seeking ways to make our AI operations more sustainable.
Innovation
Embracing the dynamic nature of AI technologies by maintaining a flexible approach to adoption and fostering a culture of innovation and continuous learning will enable us to keep pace with rapid advancements in AI and effectively respond to evolving stakeholder needs.
Join us on our journey to a smarter, more connected, and inclusive future

Ooredoo Qatar is dedicated to leveraging AI to transform the digital landscape, offering innovative, customer-centric, and sustainable solutions. Our approach to AI ensures that we remain at the cutting edge of technology while upholding the highest standards of ethics, privacy, security, sustainability, and Diversity, Equity, and Inclusion (DEI).